Free Essays on Disney Co

Euro Disney’ marketer’s before entering a market as in this case has been the European market should have scanned the environment. By scanning the environment they should analyze the mega-environment as well as the task environment for possible opportunities and threats . Yet, a close attention could have been paid to their strength and weaknesses inside the company. Indeed, the consideration about any trends should have been incorporated in their environment analysis. In this case there has been a recognition of a trend, which is the trend of people going to theme parks during the weekends for entertainment of them as well as their children. Also here is an existing need for entertainment of this kind. Therefore, an opportunity exists in the European market that Euro Disney could have taken advantage of. However, their failure to pick up signals from the macro environment and microenvironment as well as to position their product accordingly, had negative effects on their operations. A further analysis of their macro and micro environment highlights their malfunction. MACRO ENVIRONMENT (P.E.S.T) The components of the macro environment are the political-legal environment, the economic environment, the socio-cultural environment, and the technological environment in which Euro Disney operates. Political-legal environment: Euro Disney’s decision to open its Theme Park near Paris has caused a negative publicity in the sight of many French politicians. In fact, they have objected the existence of Theme Parks in the center of their French culture since the park has been viewed as a visible symbol of the U.S. culture. Although Euro Disney marketers probably choose this location, in particularly France, due to the fact that is the center of Europe and could most probably be the most convenient place for people to arrive and settle in their hotel to be entertained. For instance, people from all over Europe could travel quickly t... Free Essays on Disney Co Free Essays on Disney Co Euro Disney’ marketer’s before entering a market as in this case has been the European market should have scanned the environment. By scanning the environment they should analyze the mega-environment as well as the task environment for possible opportunities and threats . Yet, a close attention could have been paid to their strength and weaknesses inside the company. Indeed, the consideration about any trends should have been incorporated in their environment analysis. In this case there has been a recognition of a trend, which is the trend of people going to theme parks during the weekends for entertainment of them as well as their children. Also here is an existing need for entertainment of this kind. Therefore, an opportunity exists in the European market that Euro Disney could have taken advantage of. However, their failure to pick up signals from the macro environment and microenvironment as well as to position their product accordingly, had negative effects on their operations. A further analysis of their macro and micro environment highlights their malfunction. MACRO ENVIRONMENT (P.E.S.T) The components of the macro environment are the political-legal environment, the economic environment, the socio-cultural environment, and the technological environment in which Euro Disney operates. Political-legal environment: Euro Disney’s decision to open its Theme Park near Paris has caused a negative publicity in the sight of many French politicians. In fact, they have objected the existence of Theme Parks in the center of their French culture since the park has been viewed as a visible symbol of the U.S. culture. Although Euro Disney marketers probably choose this location, in particularly France, due to the fact that is the center of Europe and could most probably be the most convenient place for people to arrive and settle in their hotel to be entertained. For instance, people from all over Europe could travel quickly t...

SAT Literature Subject Test Information

SAT Literature Subject Test Information    When some people hear the word, Literature, they cringe out of habit. Literature makes things like movies, magazines, books and plays – stuff you actually want to enjoy – seem stuffy or out of date. But, if youll remember that the term is just a fancy way of saying, entertainment it wont be so daunting when its time to be tested on something like the SAT Literature Subject Test. Note: The SAT Literature Subject Test is not part of the SAT Reasoning Test, the popular college admissions exam. Its one of the many SAT Subject Tests, which are also offered by the College Board. SAT Literature Subject Test Basics So, what should you expect when you register for this SAT Subject Test? Here are the basics: 60 minutes60 multiple-choice questions based on 6 to 8 different literary passages200-800 points possible SAT Literature Subject Test Passages The SAT Literature Subject Test is very narrow in its scope. Remember, this is a Literature test, not a reading test, which is quite different. You will not be reading nonfiction like excerpts from memoirs, passages from biographies or samples from textbook. Nope! These six to eight passages of literature excerpts will look like this: The Genres: Approximately 3-4 of the passages will be prose (excerpts from novels, short stories, and essays).Approximately 3-4 of the passages will be poetry (either complete or shortened if the poem is long).Approximately 0-1 of the passages could be drama or other forms of literature (legends, fables, myths, etc.). The Sources: Approximately 3-4 of the passages will come from American Literature.Approximately 3-4 of the passages will come from British Literature.Approximately 0-1 of the passages could come from literature from other countries. (Indian, Caribbean, and Canadian excerpts have been used in the past.) The Age of the Passages: 30% of the passages will come from the Renaissance or 17th century.30% of the passages will come from the 18th or 19th century.40% of the passages will come from the 20th century. SAT Literature Subject Test Skills Since this is a Literature test, and not merely your average reading exam, youll be required to do a lot of analytical thinking about the passages youre reading. Youll also be expected to understand the basics about literature, itself. Heres what you should brush up on: Common Literary and Poetic TermsNarrators and Authors ToneMeaning and Vocabulary in Context Word Choice, Imagery, MetaphorThemeCharacterizationBasic Plot Structures Why Take the SAT Literature Subject Test? In some cases, it wont be a matter of choice; youll have to take the SAT Literature Subject Test based on the requirements of the program in which youre choosing to apply. You must check with your programs requirements to see if youre one of the lucky applicants that must sit for the test. If a particular program doesnt require the test, then some people choose to take the exam to show off their skills if theyre masters in Literature. It can really give your application score a boost if your SAT Lit score is through the roof. How to Prepare for the SAT Literature Subject Test Mostly, if youve done really well in your 3-4 years of Literature-based classes in high school, love to read outside of class, and can usually understand and analyze whats going on in various literary passages, you should do just fine on this exam. For those of you who have to take the test and Literature isnt your strongest suit, then Id definitely recommend hitting up your English teacher for some extra assignments to help you get better at analyzing the material. Good Luck!